Photo credit: Aimee Low    Source: Morguefile

WEBSITE BUILDING BASICS #5 – and in every single scenario, you will be required to create content.

If you want to succeed, that is.

If you’ve been doing your research, you know that success correlates with the amount of good, useful content you put out into the world. I feel like I’ve written and spoken that sentence a million times, but it’s the truth.

Photo credit: Aimee Low    Source: Morguefile

Photo credit: Aimee Low    Source: Morguefile

Off the top of my head, here are a few ideas:

  • a service industry can do case studies about long-time or repeat customers and their experiences and the benefits they received from working with you.
  • a retailer could highlight a different product every week and discuss its features and benefits, as well as how to use the item, care instructions, etc.
  • a consultant can write articles and emails, offer webinars, take surveys and build FAQ pages to inform her clientele. (Oh look, I’m doing that right now!)

The point is, your site gives you a way to help people while you are making a living at your business. Find your purpose and spread your knowledge. If you want some help creating content, you can download my free content creation cheat sheet. As a bonus, anyone who builds or revamps their website with me will receive a free ebook that will take you step by step through the content creation process.

Be nice. Be real. Be happy.