This is a bit of a pet peeve with me, and with a bunch of my friends, and I am happy to say that I’ve finally had my opinions validated by Google and Bing.
Quality counts, people. Spelling, grammar…it’s important. I’ve always felt that one’s blog posts and the content on one’s website should be written well — clearly, and with no spelling mistakes. Your blog and your site are a reflection of you and your business — why wouldn’t you want to shed yourself in the best possible light?
I’ve had other SEOs (search engine optimizers) tell me that using misspellings helps you in the rankings (it used to, ’tis true) or that I’m just too picky, but Google has finally come out and said that it matters. The search engine sees web page spelling and proper grammar as a quality signal, but will not count poor grammar and spelling in comments against the page.
Studies show that readability may also affect ranking; higher levels of rare words, words per sentence and syllables per word also seem to have an impact. The quality of the pages that link to your site are also considered in your site’s rankings.
If you don’t feel confident in your writing skills, hire someone to help you or have a trusted friend proofread for you. Just be sure to put your site’s best foot forward.
I hope some day I, too, can have a sense of humor about poor spelling, like these guys: