To website or not to website? That is not even a question. At this point in time, it’s really a no brainer to have one in some form or another. You can’t beat the exposure possibilities…if you do it right.
If you take nothing else away from this article, I want you to remember one thing: You need to have your own home base where YOU control your content. Facebook, Instagram, Twitter (plus all of the others) are great, but tomorrow could disappear or fall out of favor with the general public. And there goes your content (not to mention community) along with it. Use social media tools to drive folks to your site, rather than relying solely on those platforms to run your business.
Here are the things you need to think about when planning and maintaining your site:
Content is king — you may have heard that phrase before. People are looking for information when they visit your site. Make it information that counts. If you’re trying to reach collectors, giving information about your processes and inspiration will encourage them to connect with you and your work, making a purchase more appealing.
If you’re worried about what to write, remember that you have knowledge and a spin on things that nobody else has. Trust in that.
Make sure your content is compelling and that it will encourage your site visitors to stay, and more importantly, to come back. Know your audience and write to them. Sometimes I’ll be writing a post and I’ll have an image in my head of the person who I want to speak to. Also, use your voice and be YOU.
Be clear in what you’re trying to do. If you aren’t focused on a goal, your visitors will become confused and disinterested. This also applies to your writing, grammar and spelling. If those pieces are a mess, it will distract from your message and may even send them away.
If you choose to blog (and I hope you do), be consistent in your publishing schedule. A lot of articles will tell you to post at least once a week, preferably a few times a week. I know how difficult that can be, so I think once a month is also sufficient — depending on what you have to say. Creating content for the sake of creating content seems forced and disingenuous to me. Some months I might have more to say than I do in other months. It never hurts to do more, should you have a reason to, but definitely plan out your posts and publish them as regularly as you can.
5. Call to Action
Also known as a CTA, your call to action is the piece of your website page that encourages your site visitors to DO something. It may be a comment on a blog post, or a newsletter signup, or a purchase.
It all can be overwhelming, I know. I get overwhelmed with marketing myself, too. But if you take one piece at a time, you can pull it all together. And what’s the worst that could happen if you don’t get it right the first time? You try again!
Leave a comment and let me know how your website is following these guidelines. (See what I did there? It was a CTA!)