eeep! productions blog

musings and bon mots from the basement office of the websmith

5 email marketing mistakes

I just read a great article by Jeffrey D. Gray, who is the Marketing Manager at iContact: 5 Email Marketing Mistakes You Might Be Making and Not Know It To quickly summarize, here are some DON’Ts: Don’t send too often. I recommend 2-4 times a month. Jeffrey recommends 1-2. I think anywhere in there is [...]

email marketing offer

Looking For a Deal on Getting the Word Out to Your Customer Base? iContact, a valued partner of eeep! productions for the past 5 years, has a great offer for you. If you’ve been considering email marketing as a strategy to help bring in more business, iContact is offering you a credit to help you [...]

Q. What is the CAN Spam Act of 2003 and why do I care?

A. The CAN Spam Act of 2003 (Full name: Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003) was meant to help regulate abuse in email marketing. According to the act, a marketer can send unsolicited commercial email (UCE) as long as the following items are included in the message:• an unsubscribe mechanism; • a [...]