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Summer Hours; A Perfect Link

Posted on | May 23, 2008 | No Comments

Real quickly today, I’ve got two things:

1. Beginning next Friday, May 30, I’m closing the office on Fridays for the summer months. I find that it’s hard to plan an extended trip, even for just a week, but it’s easy to take one day off (or so I hear). If you call or email on Fridays, you probably won’t hear back from me until Monday, unless, of course, there is an emergency. If there is an emergency, don’t hesitate to call my mobile phone.

2. New article on the site entitled A Perfect Link.

For other news and a few thoughts on yesterday’s tornado in Northern Colorado and life priorities, read my most recent newsletter.

Have a great Memorial Day weekend, everyone!

A Perfect Link

By Sharon Housley (c) 2008

Webmasters are given the advice that they must attract links, but the key is not just to attract links… they need to attract good links. But what is the perfect link? The search for the perfect link need not be a quest in vain. Consider the following when attempting to attract links…

  1. Related
    The best links should come from related websites which contain similar and related content but not the same type of material or content. For example: A link for baby clothing would benefit from a link that discusses baby care.
  2. Anchor
    The anchor text (the “text” that is used in the link) should include keywords that relate to the topic covered on the web page that is being linked to. Anchor text should be varied; links that all have the same anchor text will appear manipulated and contrived to the search engines. Therefore, the text links should contain a variety of related words. Read the rest of the article here.
Category: seo

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