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Posted on | November 27, 2007 | No Comments

There’s a new feature on eeep.com! Check out my new and growing archive of website design, marketing and SEO articles. This area of the site will be a repository of articles I’ve found that I believe are of interest to my clients. In order to make it easier for you to keep up, I’ll post to the blog to let you know the archive has been updated. And now, without further ado, I give you…

Cornerstones Of An Effective Website

By Patrick Schwerdtfeger (c) 2007

Just about everyone has a website today. Certainly, if you’re in business one way or another, you have a website. And people have different objectives behind their sites. Some are content-driven. Others provide an online service and have sophisticated user interfaces. Others still are designed to entertain and amuse their visitors. But regardless what your website is designed to do, there are a few primary objectives you should keep in mind before you start building.

focus

This first website objective is FOCUS. Your site needs to have a narrow and specific focus. Why is this? Because there are literally millions of websites out there and the visitors you’re lucky enough to attract will only take a few seconds to decide whether they’ll stick around or whether they’ll simply click the back button and continue browsing elsewhere. Within those few seconds, your site needs to communicate exactly what
it’s designed to do so the visitor can decide if it meets his or her needs or not.

One of the best exercises to enhance the focus of your site is to establish a 15 to 25-word positioning statement that guides all your development activity going forward. Think about it like a mission statement. It should articulate exactly what your website does in just 15 to 25 words. (Read more…)

Category: website content

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