eeep! productions blog

musings and bon mots from the basement office of the websmith

Q. What is the CAN Spam Act of 2003 and why do I care?

A. The CAN Spam Act of 2003 (Full name: Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003) was meant to help regulate abuse in email marketing. According to the act, a marketer can send unsolicited commercial email (UCE) as long as the following items are included in the message:• an unsubscribe mechanism; • a [...]